Know what your rivals changed overnight.
One short email every morning on up to five competitor shops: new products, price changes, discounts starting and ending, items selling out and banner changes. Their Black Friday deals reach you the morning they go live.
Until 31 December. £89 in the UK. Full refund if it isn't useful in the first 7 days.
Rival Brief, Tue 24 Nov, 07:00
2 rivals started Black Friday early
Fernmoor Candles fernmoor.ie
- Discount started: Winter Trio now €52 (20% off)
- New: Pine Lodge candle (€28)
- Banner changed: "25% off everything with code BF25"
Pine & Pewter pineandpewter.ie
- Sold out: Turf Fire 200g
- Price change: Sea Salt candle €22 → €24
- Emailed customers at 06:00: "Early access starts now"
Act today (Pro)
Pine & Pewter sold out of Turf Fire 200g. Email your turf-scented candle buyers before they look elsewhere.
Ready to send: "Still in stock: our Turf Fire candle ships today. [your offer]"
An example brief for made-up shops.
How it works
Pay and name your rivals
List up to five competitor websites at checkout, or I'll pick the five closest by product type, price and country.
Their shops get read every night
Public product, price, stock and banner information is recorded from each rival's website, so changes show up the next morning.
A short brief lands at 7am
What changed and, on Pro, what to do about it today, with copy ready to send.
Watch or Pro
| Until 31 December | Watch€99£89 | Pro€249£219 |
|---|---|---|
| A short email every morning on up to 5 rivals | Included | Included |
| New products, price changes, discounts, sell-outs and banner changes | Included | Included |
| Their Black Friday deals the morning they go live | Included | Included |
| Their newsletters decoded: offers, codes and timing | Not included | Included |
| Act-today alerts with ready-to-send copy | Not included | Included |
| Black Friday price check against your own price history | Not included | Included |
| Benchmark report on how your niche discounted | Not included | Included |
| Your 10-email Black Friday campaign, written using rival data | Not included | Included |
| Buy Watch | Buy Pro |
Prices are final. Pay by card, Apple Pay, Google Pay or Revolut Pay through Stripe.
Just want a one-off look?
The Rival Report is a deep dive on five rivals (range, prices, discounts and what they've launched) with five things to consider, delivered as a Google Doc within 24 hours. €49 (£45).
Buy the Rival Report for €49Straight answers
Is this allowed?
It only uses information shops publish openly on their own websites, read once a night the way a visitor would see it. Pro also reads the newsletters rivals send to anyone who signs up. Nothing is hacked, bought or guessed.
Which rivals can you watch?
Most independent shops built on Shopify, which is what most small online shops use. If a rival can't be read, I'll tell you and suggest the next closest.
How do you pick rivals?
You choose, or I pick the five closest by product type, price and country. Reply to any brief to swap them.
Is it written by AI?
The rival data is collected automatically, every night, straight from the public pages. I use AI to turn those recorded facts into your morning brief, so it reaches you fast and reads the same way every day — nothing is guessed or invented.
What is the Black Friday price check?
In the EU, a "was" price must be the lowest price you charged in the 30 days before a discount. Your own prices are recorded daily too, so the check flags any "was" price above that line. It checks your price history; it isn't legal advice.
My shop is being tracked and I'd rather it wasn't.
Email me and I'll stop within two working days.
What if it isn't useful?
Reply within 7 days of your first brief and you'll get a full refund.
Who's behind this?
Rival Brief is based in Ireland and sells to businesses only. Payments go through Stripe. Full legal and contact details are in the Terms of sale and Privacy notice.